The current and emerging antitrust litigation in the platform and AI space is not about individual markets or the fortunes of individual companies.It is about who controls the architecture of human decision-making. The firms that prevail in this contest will not simply sell another product; they will shape the pathways through which consumers make choices throughout the economy.
- If you're building the assistant, this is the fight for the most valuable real estate that will ever exist in commerce.
- If you're a company that will have to work through whatever assistant wins, this is the fight over whether you keep any path to your customers.
This four-part series by Pat Pascarella and Luke Hasskamp includes:
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Part 1 - Courts, Not Boardrooms, Are About to Decide Who Owns the Customer's First (and Last) Question
Published - Read More
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Part 2 - Study the Past if You Would Define the Future: United States v Microsoft
Coming Soon
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Part 3 - Storming the Castle: Conventional Weapons to Breach the Walled Garden
Coming Soon
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Part 4 - The Trebuchet: Artificial Intelligence
Coming Soon
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